Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd nh\u1edd l\u00e0n s\u00f3ng c\u00f4ng ngh\u1ec7. \u1ee8ng d\u1ee5ng Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI) v\u00e0 Ph\u00e2n t\u00edch D\u1eef Li\u1ec7u (Analytics) trong ph\u00e2n t\u00edch da c\u00e1 nh\u00e2n h\u00f3a cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c. C\u00f4ng ngh\u1ec7 sinh h\u1ecdc (Biotechnology) v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0 peptide, t\u1ebf b\u00e0o g\u1ed1c th\u1ef1c v\u1eadt v\u00e0 l\u00ean men vi sinh \u0111ang \u0111\u1ecbnh h\u00ecnh c\u00e1c c\u00f4ng th\u1ee9c cao c\u1ea5p, hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, xu h\u01b0\u1edbng “Beauty Tech” ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m \u1ea3o (Virtual Try-on) v\u00e0 n\u1ec1n t\u1ea3ng ch\u0103m s\u00f3c da k\u1ef9 thu\u1eadt s\u1ed1, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t xanh v\u00e0 bao b\u00ec b\u1ec1n v\u1eefng c\u0169ng tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/p>\n
Nhu c\u1ea7u ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi thu nh\u1eadp t\u0103ng, \u0111\u00f4 th\u1ecb h\u00f3a v\u00e0 s\u1ef1 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z, ng\u00e0y c\u00e0ng am hi\u1ec3u v\u00e0 k\u1ef9 t\u00ednh. H\u1ecd t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0m \u0111\u1eb9p m\u00e0 c\u00f2n c\u00f3 l\u1ee3i \u00edch ch\u0103m s\u00f3c da l\u00e2u d\u00e0i, v\u1edbi th\u00e0nh ph\u1ea7n r\u00f5 r\u00e0ng, ngu\u1ed3n g\u1ed1c minh b\u1ea1ch. C\u00e1c ph\u00e2n kh\u00fac nh\u01b0 d\u01b0\u1ee1ng da chuy\u00ean s\u00e2u (serum, kem \u0111\u1eb7c tr\u1ecb), m\u1ef9 ph\u1ea9m “s\u1ea1ch” (clean beauty) v\u00e0 s\u1ea3n ph\u1ea9m d\u00e0nh cho nam gi\u1edbi \u0111ang t\u0103ng tr\u01b0\u1edfng n\u00f3ng. Th\u1ecb hi\u1ebfu c\u0169ng ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t: trong khi nh\u00f3m kh\u00e1ch h\u00e0ng cao c\u1ea5p s\u0103n \u0111\u00f3n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1, th\u00ec nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang l\u1ea1i \u01b0a chu\u1ed9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd v\u00e0 th\u00f4ng \u0111i\u1ec7p g\u1ea7n g\u0169i.<\/p>\n
Vi\u1ec7t Nam l\u00e0 th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c trong chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u ng\u00e0nh m\u1ef9 ph\u1ea9m. C\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (EVFTA, CPTPP) \u0111\u00e3 m\u1edf c\u1eeda nh\u1eadp kh\u1ea9u, t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia (L’Or\u00e9al, Shiseido, Unilever) v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba (Cocoon, Thorakao, Sao Th\u00e1i D\u01b0\u01a1ng). Xu h\u01b0\u1edbng “glocalization” – to\u00e0n c\u1ea7u h\u00f3a k\u1ebft h\u1ee3p b\u1ea3n \u0111\u1ecba h\u00f3a – tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng. Song song, nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t \u0111ang ch\u1ee7 \u0111\u1ed9ng h\u1ed9i nh\u1eadp s\u00e2u, kh\u00f4ng ch\u1ec9 xu\u1ea5t kh\u1ea9u th\u00e0nh ph\u1ea9m m\u00e0 c\u00f2n tham gia v\u00e0o chu\u1ed7i gi\u00e1 tr\u1ecb v\u1edbi vai tr\u00f2 nh\u00e0 s\u1ea3n xu\u1ea5t gia c\u00f4ng (OEM\/ODM) uy t\u00edn, nh\u1edd chi ph\u00ed c\u1ea1nh tranh v\u00e0 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p. Tuy nhi\u00ean, \u00e1p l\u1ef1c tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh kh\u1eaft khe v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, ghi nh\u00e3n v\u00e0 ki\u1ec3m nghi\u1ec7m t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u1eadp kh\u1ea9u \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng n\u00e2ng cao ti\u00eau chu\u1ea9n.h2{color:#23416b!important; border-bottom:2px solid #eee!important; padding-bottom:5px!important; margin-top:25px!important;} p{margin-bottom:1.5em!important; line-height:1.7!important;}<\/p>\n","protected":false},"excerpt":{"rendered":"
B\u00e1o C\u00e1o Th\u1ecb Tr\u01b0\u1eddng: Ng\u00e0nh M\u1ef9 Ph\u1ea9m v\u00e0 Ch\u0103m S\u00f3c Da t\u1ea1i Vi\u1ec7t Nam<\/p>\n
1. Xu H\u01b0\u1edbng C\u00f4ng Ngh\u1ec7 v\u00e0 \u0110\u1ed5i M\u1edbi S\u00e1ng T\u1ea1o
\nTh\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd nh\u1edd l\u00e0n s\u00f3ng c\u00f4ng ngh\u1ec7. \u1ee8ng d\u1ee5ng Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI) v\u00e0 Ph\u00e2n t\u00edch D\u1eef Li\u1ec7u (Analytics) trong ph\u00e2n t\u00edch da c\u00e1 nh\u00e2n h\u00f3a cho ph\u00e9p <\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1246],"tags":[1248,1250,1247,1249,909],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-cosmetic-and","tag-cham-soc-da-ca-nhan-hoa","tag-cong-nghe-lam-dep","tag-my-pham-sinh-hoc","tag-thuong-hieu-noi-dia","tag-thuong-mai-toan-cau"],"_links":{"self":[{"href":"https:\/\/a.slayhot.com\/index.php?rest_route=\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/a.slayhot.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/a.slayhot.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/a.slayhot.com\/index.php?rest_route=\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/a.slayhot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=538"}],"version-history":[{"count":0,"href":"https:\/\/a.slayhot.com\/index.php?rest_route=\/wp\/v2\/posts\/538\/revisions"}],"wp:attachment":[{"href":"https:\/\/a.slayhot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/a.slayhot.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/a.slayhot.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}